Launching a Self-use Heart Monitoring device
Client
Based in the US, building technology for wireless heart monitoring to deliver better medical data affordably and at scale.
timeline
2023—2025
My Role
Led end-to-end UX strategy and design for the product launch.
Led end-to-end UX strategy and design for the product launch.
Team
Visual Design
Varsha Simha
Janani Ramnarayan
Meera Raichura
Ui/Ux
Sehaj Gujral
Akshatha Ajith
Geeticka Nanda
Nithin Premarajan
Animation
Jayashree V
Rushali Shukla
Content
Roshini Raghu
Project Management
Nandini Chaubey
Visual Design
Varsha Simha
Janani Ramnarayan
Meera Raichura
Animation
Jayashree V
Rushali Shukla
Project Management
Nandini Chaubey
Ui/Ux
Sehaj Gujral
Akshatha Ajith
Geeticka Nanda
Nithin Premarajan
Content
Roshini Raghu
touch points
Companion App
For a stress-free monitoring experience
Case Study
coming soon
Companion App
Instructional Material
For a stress-free monitoring experience
Helping the user understand the product
Case Study
coming soon
Companion App
Packaging & Label Design
For a stress-free monitoring experience
Designed for legal compliance and efficiency
Companion App
Explainer Videos
For a stress-free monitoring experience
Helping hospital management understand the system
Companion App
Demonstrator App
For a stress-free monitoring experience
Designed for the sales team to showcase a mock run
Companion App
User Testing
For a stress-free monitoring experience
Validating the design process and to seek govt approvals
impact
The product is now available in the US. EU and Middle East coming soon!
The product is now available in the US. EU and Middle East coming soon!
Main Challenge
Anxious user,
Medical procedures,
Unfamiliar Technology.
Mistakes are likely to happen.
How to Prevent Errors?
solution
A calm & warm brand experience
The anxiety of the user is tackled by creating a calm and reassuring space. The first impression makes the product feel easy.
A calm & warm brand experience
The anxiety of the user is tackled by creating a calm and reassuring space. The first impression makes the product feel easy.
A calm & warm brand experience
The anxiety of the user is tackled by creating a calm and reassuring space. The first impression makes the product feel easy.
Illustrations for better understanding
The images communicate, the texts confirm what the user has already understood.
Illustrations for better understanding
The images communicate, the texts confirm what the user has already understood.
Illustrations for better understanding
The images communicate, the texts confirm what the user has already understood.
Video instructions
Images and text may not be everyone’s cup of tea. Users have the option to watch a video instructions instead.
Video instructions
Images and text may not be everyone’s cup of tea. Users have the option to watch a video instructions instead.
Video instructions
Images and text may not be everyone’s cup of tea. Users have the option to watch a video instructions instead.
‘No search’ experience
The placement of equipments ensure the users don’t have to search for anything. All they need are right in front of them. Always!
‘No search’ experience
The placement of equipments ensure the users don’t have to search for anything. All they need are right in front of them. Always!
‘No search’ experience
The placement of equipments ensure the users don’t have to search for anything. All they need are right in front of them. Always!
Proactive messaging
The app regularly gives the users tips to better maintain the device and prevent any issues.
Proactive messaging
The app regularly gives the users tips to better maintain the device and prevent any issues.
Proactive messaging
The app regularly gives the users tips to better maintain the device and prevent any issues.
The right amount of information was needed at every step. Too much overwhelms, too little confuses.
More work
More work
