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Report Redesign to Improve Retention

Client

Nura by Fujifilm & Dr Kutty's

Ai based lifestyle disease & cancer screening service aspiring to start 100 centers globally by 2030

timeline

2025

My Role

End-to-end report design: from research to strategy to visual design.

project highlights

impact

Lesser confusion, lesser customer support calls, more word of mouth referrals, more interest to return.

Main Challenge

People are willing to pay the high price to try it,
but they walk away asking, 'What did I just pay for?'

How to make the service feel worth it?

solution

Remind the customers how Nura is different

Many customers didn’t understand what screening is. They compared Nura with local diagnostic centers. Colourful, illustrative infographics were used so that the viewer may slow down and actually consume the information.

Remind the customers how Nura is different

Many customers didn’t understand what screening is. They compared Nura with local diagnostic centers. Colourful, illustrative infographics were used so that the viewer may slow down and actually consume the information.

Remind the customers how Nura is different

Many customers didn’t understand what screening is. They compared Nura with local diagnostic centers. Colourful, illustrative infographics were used so that the viewer may slow down and actually consume the information.

Help users understand the test results better

Nura uses a simplified grading system to explain the results. Sadly, no one really understood it. The result: confusion and panic. The infographic not only simplifies information but also reassures the users that better health is always possible.

Help users understand the test results better

Nura uses a simplified grading system to explain the results. Sadly, no one really understood it. The result: confusion and panic. The infographic not only simplifies information but also reassures the users that better health is always possible.

Help users understand the test results better

Nura uses a simplified grading system to explain the results. Sadly, no one really understood it. The result: confusion and panic. The infographic not only simplifies information but also reassures the users that better health is always possible.

Organising information to feel comprehensive

An organ based arrangement of test results was used. Now the set of tests felt intentional to the customers justifying the high price tag.

Organising information to feel comprehensive

An organ based arrangement of test results was used. Now the set of tests felt intentional to the customers justifying the high price tag.

Organising information to feel comprehensive

An organ based arrangement of test results was used. Now the set of tests felt intentional to the customers justifying the high price tag.

Leave a good impression on their doctors

Customers may consult their doctors. The new report has a separate clinician facing section that is designed to make the experience efficient. The doctors find everything they need in a standard format.

Leave a good impression on their doctors

Customers may consult their doctors. The new report has a separate clinician facing section that is designed to make the experience efficient. The doctors find everything they need in a standard format.

Leave a good impression on their doctors

Customers may consult their doctors. The new report has a separate clinician facing section that is designed to make the experience efficient. The doctors find everything they need in a standard format.

When customers actually see the value, they proudly share it with their peers; making the report an effective marketing tool.

More work

More work

Narrative Design & Illustration

Brochure design to sell luxury holiday homes

Narrative Design & Illustration

Brochure design to sell luxury holiday homes

Narrative Design & Illustration

Brochure design to sell luxury holiday homes

Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016
Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016
Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016