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Selling luxury holiday homes by helping the buyers imagine their lifestyle upgrade.

Client

Vianaar Homes

Building luxury holiday homes for families who wish to be closer to nature and enjoy an authentic cultural experience.

timeline

2023

My Role

Researched, strategised, built narratives, and illustrated them

Team

Project Lead

Hanumant Khanna

Ui/Ux & Typography

Shipra Bharati

Content

Sofie Kanpuriya

Project Lead

Hanumant Khanna

Content

Sofie Kanpuriya

Ui/Ux & Typography

Shipra Bharati

Main Challenge

The holiday home isn’t the first or only property owned by the prospective customer.
They are not just interested in a space, but a lifestyle.

How to showcase the lifestyle?

solution

Engaging illustrations, space and soothing colours

We wanted each illustration to reflect the essence of a vianaar home- spacious, soothing, thoughtful, and a lot of attention to detail.

Engaging illustrations, space and soothing colours

We wanted each illustration to reflect the essence of a vianaar home- spacious, soothing, thoughtful, and a lot of attention to detail.

Engaging illustrations, space and soothing colours

We wanted each illustration to reflect the essence of a vianaar home- spacious, soothing, thoughtful, and a lot of attention to detail.

Help the viewer imagine their lifestyle

Building a story helped communicate the memories that people could create on the property. Viewers could understand that the amenities are thoughtfully designed to be used.

Help the viewer imagine their lifestyle

Building a story helped communicate the memories that people could create on the property. Viewers could understand that the amenities are thoughtfully designed to be used.

Help the viewer imagine their lifestyle

Building a story helped communicate the memories that people could create on the property. Viewers could understand that the amenities are thoughtfully designed to be used.

Illustrated maps were designed to highlight the premium locations that were chosen to build the property. A home owner has plenty of things to do all around them.

Illustrated maps were designed to highlight the premium locations that were chosen to build the property. A home owner has plenty of things to do all around them.

Illustrated maps were designed to highlight the premium locations that were chosen to build the property. A home owner has plenty of things to do all around them.

The technical nature of a floor plan was removed and instead made illustrative. We wanted to let the viewers already imagine their space and how they might like to use it.

The technical nature of a floor plan was removed and instead made illustrative. We wanted to let the viewers already imagine their space and how they might like to use it.

The technical nature of a floor plan was removed and instead made illustrative. We wanted to let the viewers already imagine their space and how they might like to use it.

impact

Better connection with the brand.
Better engagement.
Easier for sales team to sell.

More work

More work

product & communication design

Building an ecosystem that ensures errors are improbable.

Instructional Materials | App Experience | Explainer Videos | Labels & Packaging | Usability Testing | Marketing Material

product & communication design

Building an ecosystem that ensures errors are improbable.

Instructional Materials | App Experience | Explainer Videos | Labels & Packaging | Usability Testing | Marketing Material

product & communication design

Building an ecosystem that ensures errors are improbable.

Instructional Materials | App Experience | Explainer Videos | Labels & Packaging | Usability Testing | Marketing Material

Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016
Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016
Let’s build something we’re proud of.

Contact

Resume

Creating since 1993. Professional since 2016